Did you know 90% of your business will likely come directly from your search engine rankings? Then it really makes since you should understand search engine optimization marketing in order to dominate your niche.
What is search engine optimization? Before we discuss SEO, you should have a basic understanding how search engines operate.
Search engines want to provide their users with the most up-to-date and relevant information to match the users
keywords or search terms. Search engines have highly sophisticated technology that will allow users to quickly find relevant websites when they key in a search phrase. They are not in the business to provide users with useless information that does not relate to the search term, or if the information is old. I am sure you would prefer fresh and up-to-date information.
It is no secret, everyone is trying to get their sites on the first page because that is where you get the majority of your traffic. When you totally optimize your site and inner pages with on page SEO the mighty search engines are going to see that your site is more relevant.
Relevant sites and quality content is exactly what Google, Yahoo and Bing want to provide for the keywords people are typing in.
Search engine optimization marketing is vital for online business success.
Use these fundamental tricks of SEO to improve your rank.
1. Provide consistent high quality content to engage your visitors. When you have well-written and regularly updated information your visitors will find it interesting and will probably click on your links.
2. Include keywords and phrases within your content. Target your market by making sure the keywords and phrases you have on your site are the keywords and phrase that your site is actually optimized for.
3. Develop a backlinking strategy. This is free advertising seo to your site as well as making a big impression to the search engines. The more inbound links to your site, the higher your ranking. It is also another way for you to get a potential customer.
4. Develop a content strategy. People are searching and in need of information or services. The more useful information you provide, the better your chance to make a sale. Post your articles to your site and build up an archive of content with keyword phrases that people are searching. This will keep drawing visitors to your niche website and your offers.
If you are trying to market any service or product online, properly optimizing your on page SEO is important to boost your traffic and in return make more sales.
SEO is a common practice in online marketing. It involves using specific highly targeted keywords in your website content and other marketing tools to drive traffic to your website based on the terms that people search for. More plainly, you simply use common search terms (such as “Houston real estate” for a real estate website) and add them to your website text and headlines so that it gets higher search engine rankings based on the content. This is one of the easiest marketing tools to use, because you just add certain words to the text that you already have, and the search engines pick up your site and rank it according to the keyword density. However, there is a very fine line in the SEO world between proper SEO use and keyword stuffing, which is cause for banishment from many search engines.
You can’t just go through your site and put the keywords that you decide to use anywhere you want. You need to consider the word count of your page or pages, and base how much SEO you can use off of that. For example, if you’ve got a 400 word count article, your keyword density would need to be around 4-5 uses of the word or phrase within that text. This is based on the standard accepted policy of having a 1%-2% keyword density in your articles. If you have a page of 500 words, and use the keyword more than 10 times, you might end up getting kicked out of search engine rankings because you are considered to be keyword stuffing. There is some room for speculation, but if your website has no valuable content and is stuffed full of keywords, you will likely be banned from search engine rankings.
Not that you’d want a website for your business without useful content in the first place, but you would be surprised at how many people actually do this. By knowing the effective way to use SEO on your website, you’ll be much better able to get the results that you want from this method of marketing your business. The same practices hold true for any article marketing that you do, as having keywords in your articles will allow them to be more easily found by search engines when people look for information relevant to your articles.
What it boils down to is that SEO is a very beneficial practice, but only when it is used properly. By taking the time to figure out what works and what doesn’t, as well as making sure that you follow the rules, you’ll be much better able to benefit from the use of SEO in your business marketing strategy.